Entropy Digital Rapid Strategy Programme Revs Up MCN’s New Ride Logger App

June 3rd, 2010

Entropy Digital is very excited to have worked with Bauer Media on the emerging channel proposition and strategy development behind the new MCN Ride Tracker iPhone Application.

As part of Entropy Digital’s iPhone Application Strategy and Management Programme for the UK Media Giant – which has already seen the successful launches of Parker’s Car Price Checker App and the Empire Movie Guide for iPhone (both ‘Featured’ and Top 25 Apps in the Apple App Store) - last week’s release of the groundbreaking ride tracker iPhone application from Motorcycle News provides enthusiasts a new and truly exhilarating way to track and record their rides.

Going beyond simply logging speed/acceleration and map coordinates of a ride, the advanced GPS-powered iPhone app brings the following key features:

• See top stats for the ride – top speed and peak acceleration/braking figures (including the exact location where these figures were achieved) plus average speed, journey time and distance covered
• View each journey on an enhanced Google map showing speed and acceleration/braking at any point you select
• Zoom in and see how your speed/acceleration varies on your route yard by yard or second by second
• View your data in an expandable graph view – just like on a pro data logging system
• Add a range of background info to each ride, including your own personal ride rating plus details of your bike, tyres and weather conditions
• Build up a fascinating library of every journey you make on your bike
• Share with your friends the basic stats of each ride on Facebook or via email

Entropy Digital would like to extend a hearty congratulations to the crack development team behind the app, Mobikats and Future Workshops.