Founder and director Eddie Vassallo seriously knows mobile and emerging channels.

Eddies Bio

iPhone/iPad/iOS Apps, Tablets & Interactive TV, Mobile Web & Widgets, Advanced Web Applications, Augmented Reality, HTML5, Android – it’s a mess. And the list only starts here.

The problem with traditional strategy consulting for emerging channels is just that – it’s traditional. Months of research, user testing, document creation, and other complications for the sake of complications is a waste – and in the case of cutting edge propositions – absolutely deadly.

Entropy Digital is based on a totally different approach. Something we like to call anti-consulting. And it works. Anti-consulting eliminates wasted time, energy, and expense by combining our proven formula of rapid consulting + action. It’s simple, fast, and absolutely effective.

Content owners, Software companies and digital agencies need to focus on what they do best – and that’s where we come in.

With extensive experience working inside some of the world’s largest Media organisations, Web development firms and software consultancies, Entropy Digital knows the challenges first-hand – offering unique, totally actionable and rapid methods to mobile and emerging channel success.

Eddie’s Bio.

Founder & Director Eddie Vassallo brings a wealth of experience in Web, Mobile, Interactive and IPTV and cutting edge digital products and services. With over 14 years specialization in the digital media space, including posts as Director of Content Strategy for iXL,  Media Programme Manager for Volantis Systems and Global Channel Manager of Mobile for Discovery Networks International, Eddie has a long and proven track record in the mobile, emerging channels and technology marketplace.

During his time at Discovery Channel, Eddie was responsible for Global Operations and Strategic Development of Discovery’s Mobile Channel Initiatives including Mobile application development, Mobile TV, Mobile WAP Integrations, Messaging Projects, and Emerging Products and Services live in over 10 countries and 30 Operators worldwide.

Prior to founding Entropy Digital, Eddie held the post of Director of Media Services at weComm – a global leader in mobile application development. Leading weComm’s Key Media clients in the proposition development and delivery of mobile applications, major customers included Turner Broadcasting (CNN, PGA, TCM, Cartoon Network), Sky UK/Italia, and NPO (the major public broadcaster of the Netherlands).

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